Embedded Operational BI, Prescriptive Analytics & Decision Management


While BI today is well established in many organisations, it is still the case that perhaps no more than 25% or employees make use of BI tools. Traditional BI set-ups are often aimed at business analysts and may not be used by front-line workers in business operations. Many companies have not yet managed to use business analytics to optimise every-day business operations or prevent problems in business operations. To make this happen requires analytics to be integrated into operational processes and applications in the context of the activity being performed by each and every user. If everyone in the enterprise could contribute effectively to improving business performance it would be possible to continuously improve business operations while managing the business at strategic AND operational levels.  This would move organisations beyond traditional use of business intelligence (BI) towards using embedded BI and analytics for right-time business process optimisation and decision management. In addition, it is also the case that companies want to embed interactive BI in web sites for external access by customers, partners and suppliers.  They also want to create recommendation engines for managing ‘next best offers’ to customers and to automatically guide everyday business operations.

Many executives want to make it possible for everyone in the company to contribute towards improving business performance. They want everyone to “row in the same direction” executing a common business strategy. This requires every person, and every system, in the enterprise to be able to leverage the right intelligence at the right-time in every activity to help them contribute to the overall performance of the business. Therefore, it should be possible to embed BI and analytics into operational business processes to guide and drive decisions and actions in everyday business operations.  Embedded BI and analytics implementation therefore includes:

  • BI web services to integrate BI into operational business processes
  • JavaScript to embed BI into websites
  • Developing and deploying scoring models for automatic real-time analysis
  • Real-time monitoring of operational events to detect exceptions and opportunities as they happen
  • On-demand and event driven data integration for real-time analytics
  • On-demand and event driven reporting
  • Rules engines to make automatic decisions and take automatic actions
  • Automated alerts
  • Live recommendations
  • Guided analytics
  • Dynamically guided smart processes
  • Enterprise data governance for trusted data
  • Live dashboards and scorecards for situational awareness
  • Dynamic event-driven budgeting and planning

This two-day seminar is intended for business sponsors, BI/DW managers, IT architects who have already built a BI system and now need to embed BI and analytics into web sites, applications and processes to empower employees, business partners, suppliers and customers to achieve ‘always on’ business optimisation, dynamic planning and ‘active’ management of business performance.

It provides a roadmap and methodology to creating the right-time intelligent enterprise by using methodologies and new technologies to manage a business, at both strategic and operational levels. It looks at how technologies like CEP, stream processing, predictive analytics, alerts, automated recommendations and automated Decision Management can be integrated with operational business processes and linked to dashboards and scorecards as part of a top-to-bottom continuous business performance improvement program. It also looks at technologies such as social networking to empower people to find, share and collaborate over performance at all levels of the enterprise.

The seminar takes an in-depth look at the technologies and methodologies needed to integrate BI into every day business process operations and make it available from any device.


This seminar is intended for business and IT professionals responsible for information delivery, business integration and leveraging business intelligence in operational environments. It assumes that you have already built a BI system and are now looking to leverage it in everyday business operations


Attendees will learn how to justify, architect, and integrate business intelligence into operational business processes and applications as part of a coordinated program to improve business performance. They will learn how to use automatic real-time event processing to monitor operational events as they happen to detect problems, identify opportunities, and drive and guide business operations. Attendees will also understand how to use real-time data integration, on-demand decision services, BI web services, XML queries, real-time decision engines, enterprise alerting and business process automation to put BI to work in driving every day business operations.  Finally they will learn how to maximise the use of personalised business intelligence across the enterprise and beyond to continually optimise business performance in every day operations.

Request information on running this seminar as an Onsite